The Psychological Tricks Behind Apple’s Service Secrets
Sebastian Bailey, forbes.com

The secret’s out. Apple’s Genius Bar techies are psy­cho­log­i­cal nin­jas, pro­grammed to max out your cred­it card. At least, that was some peo­ple’s reac­tion when Apple’s ‘Genius Train­ing Stu­dent Work­book’ was leaked last week.

Far from…

Great article on Apple customer service.